INTENTIONAL PERSONAL BRANDING
What’s your mark of quality? Have you identified your mobile marketable value? How well have you defined it to stay ahead of the curve?
The bubble has burst! The global business climate is transforming at lightning speed. There is a premium on top talent and a fierce competition for executive level across Africa and the entire globe.
As the world continues to shrink into an even smaller global village, and virtual working becomes a reality, the value a person brings onboard is table stakes. The red light is on.
Business leaders have now come to the realization that they carry a mobile, marketable value. Value—skills and talents; that can be carried out of the office or from one workplace to the other, which is distinct from their businesses or the organizations they work for. But how can they stand out in the crowded marketplace? Welcome to the world of Personal Branding.
Organizations have embraced the new era of brand strategy. It is now more than just providing products and services. It’s contributing to the social well-being of their team and the community at large.
Lynkie Kangethe is a lauded author and power house in her space; Personal Branding. Her book, “Intentional Personal Branding” has created ripples and a mega buzz around this salient subject. Readers across the globe have lauded this written treasure with outmost appreciation. This book has helped people across all business industries shape their personal brands, and position themselves strategically for the market.
Get your copy today and delve into the power of INTENTIONAL PERSONAL BRANDING.
Global Positioning
As the dictum goes, “Think globally, act locally,” now more than ever, businesses recognize the significance of establishing a strong local identity and positioning it globally. As consumers progressively value authenticity and personal connections, local branding is unfolding as a dominant strategy to win hearts, minds, and wallets.
As you ensure the local excellence of your brand, it is crucial to understand the dynamics of your business before deciding to position it globally. The local brands drive an economy! The journey to global brand dominance starts by building a brand identity that traverses multiple cultural ideals.
This can be achieved through strategic planning, innovation, and deliberate expansion. Author Lynkie Kangethe has compiled different dynamics of local and global branding, including views of top business leaders from different Continents North America, Europe, Africa, Australia and Asia and their take on business branding.